eCommerce Product Data Cleansing
Clean product data invariably leads to higher profits, while erratic data might make you lose your customers.
Absent, confusing and inconsistent data is the sole reason behind eCommerce sites losing several sales opportunities. Incomplete, Incorrect, outdated, redundant, non-standard or erroneously formatted data needs to be detected and corrected. The goal of data cleansing or data scrubbing is not merely tidying up the data in a database, but also to structure it in a consistent and reliable fashion, present it from various sources, and make it work for multiple users.
What Is Product Data Cleansing?
Product data cleansing is the process of data analysis, error identification, and correction. It is performed on raw, haphazardly collected data sets. Product data cleaning is an act of data processing, standardization, and validation used to create a complete, consistent, and accurate feed.
How Does Clean Product Data Impact your Business?
Clean product data makes your brand eCommerce channel-friendly, is easier to manage, and facilitates better navigation for the users.
A coherent and validated product data feed is much easier to manage as compared to a sloppy one. It helps you achieve easier-
- Feed optimization
- Channel-specific personalization
- A/B testing
- In-feed search
- Analysis
Also, a clean and consistent product feed is more likely to grab the attention of ranking algorithms. It also promotes feed visibility, encourages well-informed buying journeys, and increases customer satisfaction.
Key Advantages of Product Data Cleansing Include
- Enabling effective search via clean data & therefore accurate product discovery by customers
- Enhancing accuracy, minimizing buying errors & consequently lowering the rate of product returns
- Fast-moving data supply to customers
- Consistent presentation of product data
- Removing duplicate or extraneous data
How we Enhance the Quality of your Product Data
To ensure that your product database is clean, SunTec India uses a combination of human expertise corroborated with cutting-edge data cleansing techniques and software. Focusing on your objective, we make that sure your eCommerce database is:
- De-duped and streamlined with duplicate and redundant data removed from the site
- Structured and consistent product information with precise attributes
- Enhanced searchability and discoverability as keywords get linked to products by attributes
- Linked product database for suitably supporting up-selling and cross-selling of related items
- Comprehensive and Informative with information on numerous descriptions and usage aspects substantiated with correctly linked associated diagrams, images, etc.
eCommerce Product Data Cleansing Process at SunTec India
- Finding and removing duplicate or redundant data
- Finding and fixing inaccurate, irrelevant, missing, and obsolete data
- Finding key variables in the existing database and defining new variables to enrich it
- Adding missing information to product data
- Enriching product data data with additional relevant information like attributes, specifications, and images
- Matching as well as correlating product data across different fields
- Finding and fixing discrepancies like spelling errors, incorrect acronyms, etc.
Outsource eCommerce Data Cleansing Services to SunTec India
SunTec India is a 25+ years old IT outsourcing company with an ingrained, industry-wide global presence. We provide our international clientele with a wide range of service offerings across data, graphics, content, software, and support verticals.
- With over 1000 full-time employees SunTec India is able to handle large volumes of data with a quick turnaround
- Our highly experienced data entry experts offer solutions tailored to your specific requirement
- As an ISO 9001:2015 certified company, we are unswervingly committed to meeting the highest standards of quality
- Being an ISO 27001 certified company for information security management, data security and confidentiality are very important for us
- A dedicated project manager will be made available to you who will assist you throughout the life cycle of your project
Discuss your Product Data Cleansing Requirement with us
Product data cleaning provides reliable information to customers and helps them in making smart, well-educated buying choices. Leverage this opportunity to your advantage with end-to-end product data cleansing services from SunTec India.
Get in touch with us at info@suntecindia.com to know more about our eCommerce product data cleansing services and other similar offerings.
Jerry Lewis
San Diego, US