eCommerce Data Analysis Services
Get a reality check on your eCommerce performance
Struggling to determine what metrics to establish and how to effectively track them? Even if you have clear KPIs to monitor, you may lack the time or resources to design comprehensive data models and implement systems for accurate tracking, reporting, and analysis. This becomes even more tricky when you sell on multiple platforms- analyzing numerous data from multiple sources, interpreting it, and visualizing the progress.
This is where our eCommerce data analytics services help. By collecting and merging data from different platforms and sources, we conduct a detailed analysis of diverse datasets and provide you insights to help you track numbers in real time, identify loopholes, spot trends, and make informed decisions.
- Get actionable insights from customer, website, and sales data
- Unify diverse datasets for informed decision-making
- Consolidate multi-platform data for holistic performance views
- Get analytics consulting and strategy support
- Receive support with ongoing KPIs monitoring
- Continuous support in data visualization and reporting
Unlock Actionable Business Insights with End-to-End eCommerce Analytics Services
eCommerce Account Audit Services
Get a comprehensive evaluation of your eCommerce account performance done- providing you with valuable insights and actionable recommendations. As a part of the audit, we analyze your current metrics against established KPIs, check data sources, identify loopholes, and review existing processes. This thorough audit forms the basis for a strategic roadmap, outlining clear action points to enhance your eCommerce operations.
- Assess performance against predefined KPIs
- In-depth auditing of Google Analytics and Google Tag Manager
- Evaluate data sources and their integrity
- Identify operational and strategic gaps
- Review existing reporting and analytics processes
- Uncover potential areas for improvement
- Provide recommendations for performance optimization
eCommerce Customer Data Analytics Services
Our team collects and digs into the customer data from all touchpoints (website, purchasing history, email responses, etc.). We enable you to use this data to retain customers, predict their behavior, discover the best customer acquisition channels, create product recommendations, and offer better personalization.
- Integrate customer data from multiple touchpoints
- Analyze customer journey and interaction patterns
- Set up conversion and key events tracking
- Create data-driven product recommendation systems
- Design personalization strategies based on customer insights
- Segment customers for targeted marketing initiatives
Channel Analytics Services
Our eCommerce data insight services provide a holistic view of your multi-channel performance. We analyze data across all your selling platforms to identify top-performing channels, understand cross-channel customer behavior, and optimize your omnichannel strategy.
- Consolidate data from all selling channels into unified analytics
- Identify the most profitable channels and product-channel combinations
- Analyze channel-specific customer behavior and preferences
- Provide insights for channel-specific pricing strategies
- Measure marketing effectiveness per channel
- Create cohesive reporting across all sales channels
eCommerce Product Analytics
Our eCommerce analysis service delivers deep insights into your product performance across all channels. We collect and analyze product data to optimize your portfolio, identify listing issues, improve inventory management, and drive sales growth. By identifying trends, patterns, and opportunities in your product data, we help you make informed decisions about product strategy and development.
- Analyze product performance metrics and sales trends
- Identify top and underperforming products
- Optimize product pricing and positioning
- Provide inventory forecasting and management insights
- Analyze product category performance
- Create data-driven product bundling strategies
Store Performance Analytics
We help you analyze and determine your eStore's key performance metrics (traffic, sales, ROI, etc.), evaluate the technical performance, and identify loopholes in your storefront. We also gauge how your website responds to high load, traffic spikes, and cyber threats.
- Monitor and analyze website traffic patterns
- Evaluate the conversion funnel and identify drop-off points
- Analyze page load times and technical performance
- Assess checkout process efficiency
- Provide heatmap analysis of user behavior
Marketing Analytics
Our team implements and monitors tracking across your entire marketing ecosystem- from Facebook Pixel and Conversions API (CAPI) to Google Ads and affiliate marketing. By analyzing campaign performance, customer acquisition costs, and engagement metrics, we enable data-driven decisions to optimize your marketing strategy and budget allocation.
- Track and analyze marketing campaign performance
- Measure ROI across different marketing channels
- Analyze customer acquisition costs by channel
- Evaluate email marketing effectiveness
- Assess social media engagement and conversion
- Analyze ad performance and optimization opportunities
- Develop data-driven audience-targeting strategies
Strategic Google Tools Integration for Enhanced eCommerce Business Insights
Google Tag
Manager setup
We implement and configure Google Tag Manager to efficiently manage and deploy tracking tags for improved website analytics without code changes.
Google
Analytics 4
We help you implement Google Analytics 4 and make the most of it by providing advanced tracking, analysis, and reporting for event-based data insights.
Google Looker
Studio Dashboards
We create custom Google Data Studio dashboards, offering visual and real-time reports that make your data easier to understand and act upon.
Google Merchant
Centre
We set up and manage your Google Merchant Centre, ensuring your products are correctly listed and optimized for Google Shopping Ads.
Google Search
Console
We set up Google Search Console to monitor your website’s health and search performance, helping you identify and fix issues to improve visibility in search results.
Data Analytics Platforms we Work with
As a leading eCommerce analytics service provider, we have the expertise to work on industry-leading data analytics and visualization tools like-
Power BI
- Create interactive dashboards combining data from multiple eCommerce platforms
- Automate daily/weekly sales reports with real-time data refresh
- Build custom visualizations for product performance across different marketplaces
- Set up automated alerts for inventory levels and sales anomalies
- Implement DAX formulas for complex eCommerce metrics like Customer Lifetime Value
Tableau
- Design cohort analysis dashboards to track customer retention patterns
- Develop geographic visualizations for regional sales performance
- Create drill-down reports from high-level KPIs to transaction-level details
- Build predictive models for inventory forecasting
- Generate automated PDF reports for stakeholders
Qlik
- Implement associative data models to uncover hidden relationships in customer behavior
- Create comparative analysis of cross-platform sales performance
- Develop automated data quality monitoring dashboards
- Set up real-time monitoring of website performance metrics
Google Looker
- Build merged dashboards combining Google Analytics and eCommerce platform data
- Create custom explores for self-service analytics by your team
- Implement LookML models for consistent metric definitions across reports
- Set up automated data anomaly detection
Workflow of our eCommerce Data Analysis Services
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Goalsetting
Establish specific KPIs: conversion rate, average order value, and customer acquisition cost. Set clear success benchmarks.
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Data Collection
Build pipelines to collect, store, and process customer behavior, sales, and marketing data. Create clean, unified, and secure datasets.
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Data Analysis
Study data for key insights: customer segmentation, purchasing trends, and product performance to guide strategic decisions.
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Detailed Reporting
Deliver reports with key findings, performance metrics, and actionable insights. Show progress and loopholes for data-driven decisions.
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Optimization Strategy
Create data-driven strategies to optimize areas like cart abandonment, product recommendations, and marketing spend to improve your bottom line.
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Implementation & Improvement
Continuously monitor and analyze performance data, iterating on strategies to maximize long-term growth and ROI.
Collect, Analyze, and Visualize your eCommerce Progress with SunTec India
Unlock untapped insights from your eCommerce data! To get started, know more about our services, or discuss your project requirements, write to us at info@suntecindia.com.
Rachel Green, USA