Case Study: eCommerce Zen Cart Customization for a Nursery Furniture and Baby Gear Store
Client: Nursery In Style
Website: www.nurseryinstyle.com
Business: Online baby store offering high quality nursery furniture and baby gear.
Client Background
The client, 'Nursery In Style' features modern baby furniture pertaining to the nursery of infants and kids. 'Nursery In Style' specializes in extensive selection of baby crib bedding with matching nursery furniture, designer diaper bags, baby gear such as strollers, baby carriers, etc. The client offers incredible shopping experience and value for money to their customers.
Client Requirements
Our client, 'Nursery In Style' sought an eCommerce store with all the features prevalent in modern eCommerce websites at a reasonable cost. Since the eCommerce Store was targeted at young parents, the client wanted the website to be vivacious, colourful and aesthetically designed with a simple and predictive navigation to engage their customers.
The client wanted to display the store's items through a catalogue system and integrate it with a dedicated order processing system and payment gateway.
Our Solution
SunTec built a customized eCommerce Storefront in Zen Cart allowing complete control over the static contents and pages of website. We developed an advanced shopping cart facility, displaying categories and brands module, advanced criteria search in the new arrivals and special sales sections in the main menu, and user interaction features like order tracking and Live Chat.
To promote the 'Nursery In Style' items to other potential buyers, shoppers can recommend the items to a friend. To further propel the interest of the buyers, we incorporated best sellers in the Gift section. Customers can also sign up to receive plush 'Nursery In Style' email newsletter in Text or HTML with its rich graphics and content, as part of the client's customer retention program.
Platform: ZenCart
Some of the vital features that SunTec India incorporated in the "Nursery In Style" eCommerce website are:
- Unique and custom template design for the ''Nursery In Style'' eCommerce website
- CMS to manage static contents/pages of the website
- Customizable graphic support for individual sections by incorporating Banner management module to adapt banner on individual product/category pages.
- Multiple attributes management
- Brand / manufacture management
- Product Search Option
- Multiple images of a single product with zoom-in feature along with product description.
- Export / Import customer and product data.
- Integration of order processing system through Stone Edge Order Manager on website. (Stone Edge enables ease-of-use and feature-packed order, inventory, and customer management capabilities)
- Integration of Multiple Payment Gateways including Paypal and authorize.net to facilitate ease of payment
- Live Chat for customer support
- Gift card facility
- News Letter management
- Tell a Friend' feature
Technologies Used
- PHP programming language for Server-side HTML embedded scripting
- MySQL database management system
- AJAX for creating asynchronous web applications on the client-side
- XHTML - Extensible Hypertext Markup Language
- CSS to describe the presentation semantics
Result
Using Zen Cart, SunTec created an eCommerce website completely in sync with the client's requirements of customized design and functionality, dynamic Shopping Cart and well organized product listing pages to prioritize the site's offerings.
Benefits
- 'Nursery In Style' can now manage and maintain a complete eCommerce solution
- Complete Inventory Management
- Integration of Various Payment Gateways along with security certificate integration
- User Friendly Interface with easily navigable and interactive Shopping Carts
- Improved Customer Satisfaction via Live Chat Support, availability of order processing status, etc.
How Can we Help you?
You can count on us to build you a smart eCommerce store based on Zen Cart. For more information about our Zen Cart Development and Customization Services, please contact us at info@suntecindia.com or initiate an online query.
