There is no denying the fact that in recent times the quality of data needed by businesses has to be absolutely reliable given the different kinds of infrastructures, domains and technologies involved. With the rise of analytics, the way companies target audiences has become specific from generic. While there isn’t any dearth of contact data, reliability happens to be the main concern whilst acquiring and using it. Also given the variety of channels used for marketing nowadays, bogus emails can be the cause of a perfect storm that can hamper more than one campaign, also degrading the results.

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