Businesses rely on crucial business data to derive insights to enhance customer experience, streamline operations, minimize business risks, and much more. Data originating from diverse sources is surrounding us, and we are interacting with it through its entire lifecycle. Yes, this provides a great opportunity for businesses to derive actionable insights. However, it is imperative for businesses to make sure that the data you are going to rely on is actually of good quality, and is appropriate for the purpose it is being used for.

Read More 5 Points to Consider When Formulating a Proposal for Data Quality →