There are a number of product listings on eBay. So, even if you are looking for a specific product, you may encounter thousands of listings for just that one. Looks like it’s safe to say that the competition is intense. Adding to the intensity is a typical customer’s attention span, which is less than or equal to 8 seconds. If they don’t like what they see, they’ll skip that listing without a second thought. How, then, are you supposed to make your listings and product descriptions good enough to entice your customers? The best way is to make them visually appealing. Other than that, form and content are also important.

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