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Why Keyword Research Is a Crucial Part of Amazon Product Listing Optimization

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Amazon listing optimization - importance of keyword research

Often, when we talk about Amazon, we overlook the fact that it’s also the world’s largest eCommerce search engine.

54% of all product-related searches are now taking place on Amazon. It’s ranking algorithm, A9, while not as sophisticated as Google’s, is getting better and more intuitive with every new update. Amazon is well on its way to becoming a primary search engine for products.

It’s only reasonable that sellers treat it like one too!

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