The business intelligence (BI) market is growing unprecedentedly and is expected to cross USD 34 billion by 2028. According to a Statista report, investment in data and analytics is a top priority for over 87% of Chief Data Officers, Chief Data & Analytics Officers, and Heads of Data, Analytics, or AI. This is all very natural, as business intelligence is now a matter of strategic necessity and competitive differentiation.
Read More Google Looker: A Unified Approach to Business Intelligence
Did you know that 49% of online shoppers start their product search with search engines like Google? That’s a staggering number of potential customers starting their shopping journey with a simple search. But here’s the question: Is your Shopify store showing up in those search results? If not, you’re losing out on significant traffic and sales.
Read More Maximize Traffic to your Shopify Store: Effective SEO Techniques
Businesses need eye-catching visuals to grab attention, build trust, and drive sales. These visuals are also responsible for building brand image, which offers business benefits in the long run. To get the most relevant and attractive images, businesses not only conduct photoshoots but invest in the post-production stage, which is editing.
Read More How Photo Editing Helps Businesses In Different Industries?
Search abandonment – where a visitor uses the search bar to find something on your website but does not get the desired results – costs retailers over $234 dollars in the US and over $2 trillion across the globe annually. These numbers not only represent lost sales opportunities but also point out a recurring problem of poor site search optimization, which leads to poor user experience.
Read More How to reduce search abandonment with AI-powered site search
Have you ever found yourself typing in a show’s name on Netflix, only to be met with a disappointing “Sorry, no titles match your search” message? This frustrating experience can lead to disengagement and may even cause you to switch to a different streaming platform.
Read More Minimize ‘No Results’ responses with internal site search optimization
David, a retailer specializing in eco-friendly products, faced a setback when he found out that his best-selling item was no longer showing up in Amazon’s search results. His bamboo toothbrushes were a hit with environmentally conscious customers looking for alternatives to plastic brushes. During a routine check of his sales metrics, he noticed a sudden decline in sales for this product. Worried, he investigated his Amazon inventory page and realized that the bamboo toothbrush listing had been marked as ‘suppressed’ by Amazon due to violations of content policies.
Read More Suppressed listings on Amazon: How to fix them and avoid a repeat occurrence
The web, social media in particular, is awash with valuable data that can be mined for strategic business insights. However, social media data mining is significantly underutilized. For most companies, social media are platforms meant only for communication and posturing.
Read More Social Media Data Mining: What It Is And How To Do It Right
As businesses that rely on Google for traffic and leads, what is our future?
Right after artificial intelligence became mainstream (thanks to ChatGPT), OpenAI and Microsoft began facing lawsuits. Google was next as it decided to openly build SGE (search generative experience)- an AI search engine.
These lawsuits may be multiple, but they all highlight a single problem- How is it fair for big players to use information that does not belong to them to train their respective AI systems? Why is it okay for them to present information taken from a third party as responses when their AI tool/search engine is queried?
Read More AI search engines and the future of information ownership
There has been a constant buzz around AI and ChatGPT, the most widely known AI-based content generation tool, for quite some time now. Perhaps you’ve already tried it, or maybe you’re considering taking the plunge. With more than 100 Million active users of ChatGPT alone, there has been an explosion of AI-based content generation tools in the market, including Copy.ai, Writesonic, Copymatic, etc.
Read More How to Scale Content Creation with AI (and Why Human Intervention is Still Required)
In 2023, the global volume of data created, captured, copied, and consumed has reached a staggering 120 zettabytes. This number is expected to skyrocket to 181 zettabytes by 2025.
Read More Outsourcing Data Entry : Your Ultimate Guide To Selecting The Right Partner