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AI Search Engine and the Future of Information Ownership

AI search engines and the future of information ownership

Digital Marketing

As businesses that rely on Google for traffic and leads, what is our future?

Right after artificial intelligence became mainstream (thanks to ChatGPT), OpenAI and Microsoft began facing lawsuits. Google was next as it decided to openly build SGE (search generative experience)- an AI search engine.

These lawsuits may be multiple, but they all highlight a single problem- How is it fair for big players to use information that does not belong to them to train their respective AI systems? Why is it okay for them to present information taken from a third party as responses when their AI tool/search engine is queried?

Content Scaling with AI & Why Human Intervention Is Needed

How to Scale Content Creation with AI (and Why Human Intervention is Still Required)

Data - AI/ML

There has been a constant buzz around AI and ChatGPT, the most widely known AI-based content generation tool, for quite some time now. Perhaps you’ve already tried it, or maybe you’re considering taking the plunge. With more than 100 Million active users of ChatGPT alone, there has been an explosion of AI-based content generation tools in the market, including Copy.ai, Writesonic, Copymatic, etc.

Outsourcing Data Entry : Your Ultimate Guide To Selecting The Right Partner

Data Entry

In 2023, the global volume of data created, captured, copied, and consumed has reached a staggering 120 zettabytes. This number is expected to skyrocket to 181 zettabytes by 2025.

Top Marketing Ideas to Spice Up Your Christmas Sales

eCommerce, Website Development

Take your eCommerce holiday sales to new heights this year with the top eight tried and tested Christmas marketing ideas for 2023

Upgrade your mobile app solutions to iOS 17 and WatchOS 10 without any hassle

iOS

Apple announced the release of its much-awaited iPhone 15 series and Apple Watch lineup (Watch Series 9 and Ultra 2) at its latest special event- Wonderlust 2023. The new devices will run on the latest A16 Bionic and S9 SIP Chip, respectively, for ultra-powerful performance.

Bad Data, Low Profitability: The Toll of Ignoring Data Quality

Data - Others

The success of your go-to-market strategies relies on one crucial factor: the quality of your data. Even if you assemble a top-notch sales and marketing team equipped with cutting-edge tools, their efforts will ultimately miss the mark if they are built on the foundation of poor-quality data.

Why are human-powered product descriptions better than AI copywriting?

eCommerce

About two decades ago, not everyone knew how to send an email. About five years ago, people were ordering groceries to their doorstep using their phones. Today, they turn to AI, command it to place orders, take notes, write emails. That’s how exponentially technology has evolved. It is everywhere, barring no aspect of our lives.

Best Data Cleaning Practices for Effective and Accurate B2B Databases

Data Management

Data Cleaning Practices for B2B Databases

According to Harvard Business Review, almost half of freshly created datasets contain major errors that lead to poor ROI and wastage of time and resources. So, even if you are collecting high-quality data from reliable sources, you must validate & update it regularly for accurate information.

Top 8 Property Listing Issues and How to Solve Them

Data Entry

For the efficient growth of real-estate companies, accurate and up-to-date property listings are a must-have. Almost 49% of companies in this industry (including KPMG) agree that accurate property listings affect their decision-making. But how can one avoid property listing challenges when working with voluminous data? It is only possible with structured workflow, automation tools, and validation at multiple layers.

Client Story Rewind: How We Secured 140% Higher Sales for an eCommerce Business