“The best dollars an eCommerce business can spend are on user experience.” -Jeff Bezos
If you go back to the interviews that the Amazon CEO delivered before 2000, you’ll discover many such wisdom nuggets. Bezos was foresighted about many things. But, he was unusually spot-on with his user interface and consumer experience insights.
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Storytelling remains a classic marketing technique. Since time immemorial, people have created compelling narratives and used them to establish a connection with their target audience.
Times, however, have changed. So have the rules of storytelling-sales.
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Being the most popular online marketplace, Amazon needs no introduction. What’s great about this platform is that it is not just used for shopping, but also for product searches and checking the current price for it. That’s right! About 54% of product searches take place on Amazon! The platform may have started as a bookstore but it has sure come a long way ever since. You can find potentially any product listed on Amazon these days, you name it!
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So, you’re an Amazon seller? Great! But then so are about 5 million others. We’re sure you must have gained a lot of conversions by taking to this eCommerce behemoth. Or have you? Think about it. Anyone can be a seller on Amazon. But is that all you want to be? Just another seller? Or do you want to be a brand builder who actually leverages the world’s biggest online marketplace and creates something noteworthy i.e. a brand name?
Read More How Amazon Sellers Can Use Video Marketing To Level Up
eCommerce is growing at a rapid rate, at least that’s what Statista suggests. According to another study, eCommerce sales for the United States alone amounted to 504.6 billion dollars in 2018 and are projected to surpass 735 billion dollars by 2023. To be a part of this enormous growth, your eCommerce listings need to be persuasive enough to lead to conversions. The most effective way to do that? Product images! Your product image is the very first thing that attracts a customer, which is why you should work on perfecting every image. Also, the way you present your product matters a lot in grabbing buyers’ attention.
Read More 6 Important eCommerce Photo Editing Tips You Must Know
Amazon has come a long way from being just an online bookstore to the world’s greatest eCommerce behemoth. With a customer base of about 310 million, it is the place to be, for online sellers. In fact, Amazon can help you bag significant profits if leveraged the right way. And to start off, you’ll first need to create a near-perfect product listing. But that’s an easy one. The real challenge is getting that listing in front of people. In other words, getting found. The task is taxing, sure, but not one that can’t be figured out, especially if you’ clearly know the fundamentals of optimization.
Read More 8 Amazon Product Listing Optimization Tips To Help You Sell More
Data entry is one of the most crucial processes of business management. Leveraging information for making smarter decisions and defining an organization’s objectives is only possible if you have accurate data with you in the first place. And for you to count on data, it should be keyed in the exact format that you can access without difficulty. Hence the inherent need for data entry professionals to step in, and make it rather easy for you to get the most out of the business-critical data at your disposal.
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“Things will go wrong in any given situation, if you give them a chance.” – Murphy’s Law
Data can yield exceptional results, no doubt, but there’s a catch. You need to handle it well, and oddly enough, not everyone knows the drill. So, if you delegate data entry or any other data-related task to just about anyone, chances are that they would mess up, big time. Even worse, if there’s a security breach at their end and your data is leaked, it could have some serious repercussions. This of course is best avoided. Meaning, when you do look out for someone who you can trust with your data, be sure to double check. Because a lot could go wrong, if you don’t:
Read More Anything Could Fall Prey To Murphy’s Law. Your Data Is No Exception!
A couple of years ago, the term ‘search engine optimization’ brought to mind, the notion of appealing to Google’s algorithm to earn yourself a place on the first page of search results. However, with Amazon surpassing Google in terms of product searches, the picture has changed dramatically. Due to this, Amazon SEO has started to garner more attention than ever.
There are an increasingly large number of people who sell apparels online. How would you differentiate your business from them and shoot your sales figures?
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