Have you ever wondered if Amazon can be a great way to market your local business? What we mean is that you can use Amazon to get more customers for your retail shop. This is because you can avail this opportunity easily and all by yourself from the comfort of your local home.
But, with each business comes its own set of challenges, and with that comes a lot of hard work. The good news is that it is not rocket science and if you have till now been wondering how to market your local business on Amazon, here are some important points to consider.
First, let’s understand the meaning of “marketing” itself. In simple terms, marketing means getting in touch with your target audience and telling them about your product or service. It is a process of creating awareness and generating interest in what you have to offer.
Marketing, therefore, is the key to success for any business.
So how can you market your local business on Amazon? In the case of a retail shoe shop, for example, rather than spending thousands on marketing through traditional media or other websites, you can create a virtual storefront and sell products from there.
Why only Amazon is the right marketplace for local footwear vendors?
Amazon is the world’s largest eCommerce business. The marketplace has thousands of customer reviews, which can provide insights to your potential buyers. It also comes with an unparalleled reach and is the best site for marketing your local footwear retail shop. With the advent of Amazon marketplace management services, you can sell your products to far-flung customers and increase sales.
Today, more than half of all online shoppers begin their purchase research on Amazon, according to research stats from Marketing Charts. That’s why small businesses must have a strong presence on the site, in addition to their own websites and social media accounts.
In other words, if you’re a local business looking to increase your online sales, Amazon should be your go-to marketplace.
In fact, online businesses that start selling on Amazon stand to gain a lot. Here are just some of the benefits you can avail:
1. Increased Exposure
Amazon is visited by millions of shoppers every day, who are looking for products in a variety of categories. When you list your products on Amazon, they become exposed to all these shoppers, increasing your chances of making a sale.
2. Increased Sales
Products that are listed on Amazon tend to sell faster and at a higher price than those that are not. In fact, a study by CNBC found that 9 out of 10 consumers check a product on Amazon first. Amazon marketplace management services provides you with an added advantage.
Amazon is a virtual world where manufacturers, wholesalers, and retailers come together to sell their products at the best prices. Amazon marketplace management services help online sellers make this market more efficient for everyone by providing them with tools that are easy-to-use and help drive traffic towards their listings.
3. Reduced Costs
Unlike other online marketplaces, Amazon does not charge any fees for listing products. You only pay a commission when you make a sale. This can help you save a lot of money that you would have otherwise spent on marketing.
Besides these benefits, Amazon also helps local businesses market themselves without much effort or time. In case of a footwear retail shop, for example, as soon as you sign up as a seller and list your products, Amazon does all the marketing for you! All you have to do is continue to stock your inventory and Amazon takes care of the rest.
How to create your own store on Amazon? A Step by Step Guide
Now that we have seen the benefits of marketing your local business on Amazon, let’s see how you can go about doing it. The process is simple and can be done in a few easy steps:
Step 1: Register as a seller on Amazon.
The first step is to register as a seller on Amazon. This is the first and foremost step of setting up your Amazon store. A straightforward process, if you ask us
Step 2: List your products on Amazon.
Once you have registered as a seller, you can start listing your products on Amazon. You can choose from a variety of categories and list your products. You can even list those items that are not already present on the site
Step 3: Set your prices and shipping rates.
You can set your prices as per your choice and Amazon will automatically determine the shipping rates. These shipping rates depend on factors such as order volume, distance to the customer, and size of the package
Step 4: Promote your products using Amazon marketing services.
Amazon provides its sellers with a range of promotional tools that you can use to increase your sales and visibility on the site. These tools range from keyword ranking to targeted ads. All you need to do is select the ones that suit your business and start promoting.
Step 5: Start making sales!
Once you have listed your products and set your prices and shipping rates, you only have to wait for customers to start buying them. Amazon takes care of the rest, including the marketing!
And that’s it! You have now created your own store on Amazon and are ready to start making sales. So what are you waiting for? Start selling today!
As a local business owner, you may be wondering if it’s really worth the effort to try and sell on Amazon. It is such a vast marketplace, after all! Well, let’s look at some statistics to understand just how beneficial it could be for your business:
- Amazon Logistics delivered 4.2 billion parcel shipments in 2020. Source
- Over half the sales from Amazon come from 3rd party sellers. Source
- Amazon sells more than 75 million products. Source
- Around 200 million people visit Amazon every month to buy something. Source
- Amazon means trust. More than 85 percent of buyers would agree to buy a product from Amazon than any other site. Source
Selling Footwear on Amazon can be a tricky route
There are a few things to take into account when selling footwear on Amazon. For one, sizing can be tricky as people’s feet come in all shapes and sizes. It is important to provide accurate measurements of your products so that customers can make an informed purchase.
You should also take care of the packaging and courier charges as customers will not like receiving damaged products or having to wait for them to arrive.
It is also important to be aware of the competition on Amazon and price your products accordingly. If you are selling a branded product, make sure that you are not selling it at a lower price than the authorized reseller.
As a footwear retailer, there are some important things that you need to keep in mind while selling on Amazon.
Here are a few things you should consider:
1. Make sure that you stock enough inventory
It is important to always have enough inventory on hand so that you can meet customer demand. Failing to do so could result in lost sales and poor customer ratings.
2. Set accurate prices
Setting accurate prices that are competitive with those of your competitors is crucial to success on Amazon. Pricing too low can attract customers but increase the risk of your product being lost or stolen, while pricing too high may result in fewer sales and poor reviews.
3. Use images that are sharp, bright and high-resolution
Amazon shoppers are very visual and like to see clear, well-lit images of products before making a purchase. Make sure that your images meet these requirements.
4. Write detailed product descriptions
Providing clear and concise product descriptions is important for helping shoppers understand what your product is and what it can be used for.
5. Use keyword-rich titles
When titling your products, make sure to use keywords that shoppers are likely to use when searching for footwear online. This will help your product show up in relevant search results.
6. Consider using Amazon Prime
Offering Amazon Prime members free 1/2-day shipping can result in increased sales and customer loyalty.
7. Respond to customer reviews
Failing to respond to customer reviews can be damaging to your business’ reputation. Make sure to respond promptly and courteously to any negative reviews.
8. Stay up-to-date with Amazon’s selling policies
Amazon’s selling policies are constantly changing, so it is important to stay up-to-date on the latest regulations.
9. Use Amazon’s marketing tools
Amazon provides a variety of marketing tools that you can use to increase awareness of your product. These tools include Sponsored Products, Product Display Ads, and Amazon Retail Analytics.
10. Promote your products on social media
Promoting your products on social media can increase sales and your brand’s exposure. Facebook ads are a great way to do this!
Another thing to keep in mind is that there is a lot of competition when it comes to selling anything on Amazon. Since customers know that they can find practically anything and everything online, it is important to stand out from the rest in order to make a sale. So how do you compete with other online sellers apart from providing quality, authentic products?
Here are the services that you can take help of if you want to sell footwear on Amazon
Amazon Store Management Services
This service can help you manage your Amazon storefront and product listings, as well as handle customer inquiries.
Amazon Catalog Maintenance Services
This service can help you improve your product listings by optimizing your titles and descriptions, as well as adding images.
This service can help you list and sell your footwear products on Amazon without the need of having to enter any details about them. All you have to do is send your inventory and we’ll take care of the rest!
Amazon Product Description Writing Services
This service can help you increase conversions by providing clear, high-quality product descriptions that best describe your items. We will write the product descriptions based on multiple factors (such as price, brand name, and popularity) to ensure that your products are unique!
Amazon Image Editing Services
This service can help you improve the quality of your images by optimizing them for Amazon. We will add the necessary keywords and make sure that the images are clear and high-resolution.
Let’s look at some of the most effective ways in which you can sell footwear on Amazon:
1. Provide an excellent customer experience.
This means responding to queries and complaints in a timely manner, shipping products on time, and offering great customer service.
2. Price your products competitively.
You don’t want to be selling your products at a higher price than your competition, as this will likely lead to fewer sales.
3. Stand out from the crowd.
If you can offer something unique to your customers, this could be an excellent way of making a sale. For instance, if you sell shoes that are made in Italy, then mention this small detail about them on your product page and include photos of the actual products they will receive.
4. Market yourself!
It is important to invest time and effort into marketing your products if you want to see results. This could involve creating a strong social media presence, writing product reviews, or even creating videos about your products.
5. Wondering how to manage an Amazon store with such complications?
After all the product entry guidelines have been followed, promotion is Amazon’s second most important service. In order for Amazon to give your product the visibility it deserves, you must actively promote it yourself with tools such as Amazon SEO and PPC.
Amazon SEO services (Search Engine Optimization) is a process that can be used to improve the visibility of your product in Amazon’s search results. This is accomplished by getting your product to rank higher in Amazon’s internal search engine.
On the other hand, Amazon PPC services (Pay-Per-Click) is a paid advertising service that allows you to place your product ads in front of shoppers who are looking for similar products. PPC can be a very effective way of increasing traffic to your product pages and resulting in more sales.
Both Amazon SEO services and Amazon PPC services require some effort on your part, but they can be well worth it.
SEO can help you compete with your competitors, and PPC can give you the opportunity to generate sales that would not otherwise be possible. Some sellers even choose to use both forms of promotion in order to see the best results.
Conclusion
In order to be successful when selling footwear on Amazon, it is important to follow the guidelines mentioned in this article. By providing an excellent customer experience, pricing your products competitively, and marketing yourself effectively, you can increase your chances of making a sale. Additionally, it is important to stay up-to-date with Amazon’s selling policies and procedures, as these can change regularly. By following these simple tips, you can be on your way to success in the world of online selling!
If you’re looking for a way to increase sales of your local footwear retail shop, then look no further than Amazon! By following Amazon’s product entry guidelines and actively promoting your products with Amazon SEO and PPC, you can see a significant increase in traffic and sales. So what are you waiting for?
If you want to hire amazon experts, connect with us at info@suntecindia.com.
FAQ’s
1. Why SunTec India?
SunTec is a reputed name in the outsourcing arena, providing services since 1999. With information confidentiality and data security being the prime area we focus on, our services also does include Amazon Marketplace management services that help you find success in this particular field.
2. Do you have experience in footwear store management on Amazon Marketplace?
Yes, we have experience selling all types of stuff on Amazon. We know the product entry guidelines, and we know how to market your products effectively. It is not just limited to footwear but to be honest, all kinds of stuff.
3. Are your services affordable?
Yes, our services are affordable and customizable to meet the needs of each individual seller. We want to help you succeed on Amazon, and we are willing to work with you to make that happen.
