Amazon Listing Optimization is the process to tune your e-shop and make it rank on the platform’s SERP. This is done to connect your product with its buyers, generating more leads and targeting conversions. Given the amount of competition in products and the traffic of e-shoppers, it’s eminent for a merchant to strategize marketing on Amazon. Also, the other duties involved with the core business process and the complexity of the detailed listing process, makes it tough for vendors. Let’s discuss the common mistakes merchants make and how Amazon listing optimization services can ease-up the job.
| Amazon Trends You Must Not Miss | |
|---|---|
| 76% of Sellers reported profits in 2022 | 30% of Amazon sellers reported sales loss mainly due to supply chain issues |
| 58% of Sellers have expansion plans for 2022 | 32% plan to increase ad spend |
| 25% of Entrepreneurs are exploring Amazon to generate more revenue | 38% of Sellers will try new marketing tactics |
| 45% of reported increased profits from 2020 to 2021 | 16% of Sellers work with an agency to manage their business |
| 59% of Sellers use the private label method | 21% decrease in sports & outdoor products |
| 63% of Sellers receive profitability within one year of launch | 57% increased sales in arts, crafts, and sewing |
7 Amazon Listing Optimization Pitfalls, You Must Avoid
Amazon as a marketplace is quite alluring for vendors. But, to be a successful seller requires a high level of organizational skills. Here is a list of a few gaffes, beginning from the start of your Amazon product listing cycle, so that you can rectify them accordingly and get those conversions.
1. Ignoring Your Competition
Before you launch any product, researching the market is crucial. And so is analyzing your competition. A common mistake that merchants make, trying to sell anything which is in demand, believing that demand alone can give conversions on e-shops. But, that is not the case, Amazon ships around 66000 orders per hour in the US alone, which does show quantity but it also means competition.
Tip – Analyze your product’s competitors and consumers before coining a marketing strategy. Work this analysis and optimize your listing accordingly.
2. Sloppy Amazon Product Listing
Essential information about your product should be available for consumers. The listing should describe how the product can add value to their life. Do not avoid details and do not hasten, with only jotting down the basics. Buyers are more inclined to purchase a product that is described well, so that they clearly understand the pros and cons, and don’t feel cheated later.
Tip – Feel being in a buyer’s shoe. Create a product listing that answers – what is the product (general and technical features), How it is used (and useful), and indirectly answers why it is better than your competition (you need to revisit the first point for that). Also, do not write long posts, instead keep them short, crisp, and factual.
Looking for compiling and attractive Amazon Product Descriptions
3. Multiple Listings for Single Product
Most sellers do multiple product listings of variants, assuming it is beneficial, as it may reflect in different searches. It is one of the most common pitfalls of Amazon listing. If a buyer reaches your product listing and does not find desired variants, you may end up losing the lead. Similarly, multiple listings of a product may confuse the customer, making it shift to a better-described competitor’s listing.
Tip – Showcase all offered product variations under a single listing. This will facilitate your buyers, and win you an for the operational ease. It also gives a sense of reliability to the consumer, as they can view multiple variants of a product with clear descriptions.
Major Amazon Challenges
| For Seller | For Industry |
|---|---|
| Managing to get customer reviews | Increasing shipping costs |
| Finding products to sell | Decreasing prices due to heavy competition |
| Advertising & PPC Management | Increase in advertising costs |
4. Missing The Connection with SERP
As a seller make sure to utilize every function which improves the searchability of your product. Keyword research is important to get you ranked on product search pages. Vendors who avoid analyzing suitable keywords often pay with reduced sales. Sellers also miss buyers, by choosing incorrect keywords. Competitor analysis also provides information on the keywords used by others, it can help you conclude a better choice.
Tip – Do proper analysis before selecting keywords for Amazon product listing optimization. Find all short and long keywords which can help you rank. Use relevant keywords in your product’s title and descriptions. Keep a check on the responding ability of that keyword and make a change if required.
Checkout! What’s in Your Buyer’s Mind
- 74% of Shoppers are not looking for brands
- 50% Aren’t aware of sponsored search results
- 48% Rate infographic images as most useful in making a choice, followed by product usage and video.
- 33% are Influenced by paid advertisements in searches
5. Mistakes with Your Images
On Amazon shops, product images are a sales pitch in themselves. Most sellers ignore the importance of good, defining product pictures. A seller whose product description is not supported by relevant images, or has bad quality, improperly edited pictures, will lose the customer. Online stores, unlike physical shops, need to instill faith in individuals to make buying decisions. Bad photos make buyers go astray.
Tip – Follow Amazon’s image guidelines, and create a well-defined product listing.
A recent survey estimated that 48% of buyers are influenced by infographics, followed by product usage pictures and videos. The last influencing factor is the product image. So it is advisable to make your Amazon product listings as detailed as possible, utilizing infographics, videos, and pictures.
6. Understanding Amazon Guidelines
Though rewarding, Amazon is a detailed and complicated platform. Sellers often miss the rules and regulations, framed by the online shopping giant. Violating these regulations might lead to your account suspension or low ratings.
Tip – Read through Amazon’s policies and keep them in mind while creating product listings. Many sellers opt to engage Amazon Listing Optimization services and virtual assistants to make sure their eshops are in line with these guidelines. The platform’s seller support executives can also guide you.
Amazon’s policy guidelines can be accessed on seller central, make sure you read it thoroughly and practice self-awareness so that these rules are not violated.
7. Reviews
The challenge that Amazon’s sellers face today is review management. Customers are reluctant to give feedback, if a vendor’s product is good then a good review is expected, but usually buyers do not bother. However, in case of any discrepancies negative reviews pour in, affecting your ratings adversely. For a new seller, customer feedback management is a daunting task.
Tip – Getting organic reviews is tough, particularly for new sellers. Amazon also has strict guidelines for customer feedback. A vendor is not supposed to ask buyers to review products directly. Early review programs or Amazon vine can help with the issue. However, it is suggested to go beyond organic methods to get positive reviews and excel in your ratings.
How Reviews Affect Buyer’s Decision
- 94% of online customers will not buy products with negative reviews
- 27% of consumers said reviews somewhat affect their decisions
- 35% of customers will not buy products with zero reviews
A Way Out is to Hire Amazon Store Optimization Services
To conclude, it’s a tedious job to manage Amazon product listings along with the core duties of an online store. Amazon listing optimization is a crucial task and requires focus, along with continuous supervision. Hiring an agency for it can save you lots of time and tussle.
Outsourcing Amazon store optimization services can benefit you with:
- Get an edge over competitors
- Build a positive brand image
- Maintain a professional quality
- Improve user experience
- Get higher visibility
- Attract qualified leads
- Improved conversions and sales
- Get informative & attractive product descriptions
- Get positive reviews
- Improve rankings
Challenges Faced by Amazon Seller in 2022
SunTec India’s Amazon Listing Optimization Services
Outsource your Amazon product listing optimization services to us and let our experts chart your e-shop’s path to higher leads, conversions, and sales. We provide a wide array of Amazon shop optimization services, beginning from product listing optimization, and product description writing, to review management.
Some features of SunTec India’s services include:
- 25+ years of industry experience
- ISO Certified Processes
- 24*7 Support
- 8000+ Clients
- Dedicated project managers
- Encrypted communication
- Highly secure data management
- Flexible team scaling
Get higher visibility and increase your ROI. Outsource your Amazon Product Listing Optimization to SunTec India
