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Businesses need eye-catching visuals to grab attention, build trust, and drive sales. These visuals are also responsible for building brand image, which offers business benefits in the long run. To get the most relevant and attractive images, businesses not only conduct photoshoots but invest in the post-production stage, which is editing.
Social media platforms are not limited to interacting with your peers. Their popularity has enabled them to widen the platform’s scope and evolve as a market. With over 4.95 billion reported users, almost 60% of the world’s population is on social media, making it a great place to sell.
The invention of photography changed the course of humanity. For the first time, the future and the past were bridged with a piece of film that could last generations, giving a glimpse of people and the life they led. It also brought distances closer, as events that happened in one place could now be captured and viewed elsewhere.
How well you present your business and your products online can make or break your customer’s buying decisions and brand image. And so, it’s critical to keep your visuals on top priority.
Whether you are into the real estate business, eCommerce business, a professional photographer, or in any other business, good-quality photos are the life of your business. Vibrant & clear pictures can speak a ton about your business. These images are vital for your product pages, website pages, social media, marketing ads, etc. to catch and be in the eyes of the customers. However, no matter how great photos you capture, there is a need for touch-ups & photo editing to turn them into flawless images, ready-to-be-used for any business. This is where outsourcing professional photo editing services help! Learn how…
An image background plays a pivotal role in creating a lasting impact in the minds of the potential audience. By removing unflattering backgrounds and eliminating the flaws and distortions, it is possible to give a rather clean and refreshing appearance to the product images. The intent is to remove image backgrounds in order to make the product images free from all kinds of undesired distractions thereby allowing the potential audience to focus mainly on the product.
Ghost Mannequin Photography: How It Is Important for Your Fashion Apparel Store?
Ghost mannequin photography is one of the most trending ways followed by the fashion e-commerce clothing stores to attract customers by adding attractive and engaging glimpses to the apparels. We know that purchasing fashion apparel online is quite confusing for online customers as they are not sure about the styling, fabric quality and how the garment will actually look after wearing. Such challenges have been taken care of by ghost mannequin image editing completely as they provide insightful images of the apparel which increases the confidence of the shoppers to purchase the products.
Storytelling remains a classic marketing technique. Since time immemorial, people have created compelling narratives and used them to establish a connection with their target audience.
Times, however, have changed. So have the rules of storytelling-sales.
eCommerce is growing at a rapid rate, at least that’s what Statista suggests. According to another study, eCommerce sales for the United States alone amounted to 504.6 billion dollars in 2018 and are projected to surpass 735 billion dollars by 2023. To be a part of this enormous growth, your eCommerce listings need to be persuasive enough to lead to conversions. The most effective way to do that? Product images! Your product image is the very first thing that attracts a customer, which is why you should work on perfecting every image. Also, the way you present your product matters a lot in grabbing buyers’ attention.
There are an increasingly large number of people who sell apparels online. How would you differentiate your business from them and shoot your sales figures?