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Category Archives: Digital Marketing

AI Search Engine and the Future of Information Ownership

AI search engines and the future of information ownership

Digital Marketing

As businesses that rely on Google for traffic and leads, what is our future?

Right after artificial intelligence became mainstream (thanks to ChatGPT), OpenAI and Microsoft began facing lawsuits. Google was next as it decided to openly build SGE (search generative experience)- an AI search engine.

These lawsuits may be multiple, but they all highlight a single problem- How is it fair for big players to use information that does not belong to them to train their respective AI systems? Why is it okay for them to present information taken from a third party as responses when their AI tool/search engine is queried?

9 Trends That Will Redefine SEO In 2020

Digital Marketing

The SEO landscape is evolving with every passing day, week, month or year. Today, SEO is no longer about building spammy backlinks or ranking a website in a couple of weeks by stuffing keywords. Google’s updates and algorithms have become more sophisticated and now can easily catch those who try to manipulate search results by practicing unethical marketing tactics. In other words, you have to be familiar with clever yet ethical trends that will influence search results in 2020. So without further ado, let’s take a look at some of the best strategies that will help your website get noticed in SERPs.