As businesses that rely on Google for traffic and leads, what is our future?

Right after artificial intelligence became mainstream (thanks to ChatGPT), OpenAI and Microsoft began facing lawsuits. Google was next as it decided to openly build SGE (search generative experience)- an AI search engine. 

These lawsuits may be multiple, but they all highlight a single problem- How is it fair for big players to use information that does not belong to them to train their respective AI systems? Why is it okay for them to present information taken from a third party as responses when their AI tool/search engine is queried?