Amazon is one of the most popular marketplaces for retail businesses. However, with 2.7 million active sellers, Amazon helps diverse businesses across industries to sell their products in the global market.
Read More 4 Product Listing Optimization Tips to Boost Your Brand on Amazon
Often, when we talk about Amazon, we overlook the fact that it’s also the world’s largest eCommerce search engine.
54% of all product-related searches are now taking place on Amazon. It’s ranking algorithm, A9, while not as sophisticated as Google’s, is getting better and more intuitive with every new update. Amazon is well on its way to becoming a primary search engine for products.
It’s only reasonable that sellers treat it like one too!
Read More Why Keyword Research Is a Crucial Part of Amazon Product Listing Optimization
Being the most popular online marketplace, Amazon needs no introduction. What’s great about this platform is that it is not just used for shopping, but also for product searches and checking the current price for it. That’s right! About 54% of product searches take place on Amazon! The platform may have started as a bookstore but it has sure come a long way ever since. You can find potentially any product listed on Amazon these days, you name it!
Read More Amazon Vs Google: Amazon Dominates Google In Product Search!
So, you’re an Amazon seller? Great! But then so are about 5 million others. We’re sure you must have gained a lot of conversions by taking to this eCommerce behemoth. Or have you? Think about it. Anyone can be a seller on Amazon. But is that all you want to be? Just another seller? Or do you want to be a brand builder who actually leverages the world’s biggest online marketplace and creates something noteworthy i.e. a brand name?
Read More How Amazon Sellers Can Use Video Marketing To Level Up
Amazon has come a long way from being just an online bookstore to the world’s greatest eCommerce behemoth. With a customer base of about 310 million, it is the place to be, for online sellers. In fact, Amazon can help you bag significant profits if leveraged the right way. And to start off, you’ll first need to create a near-perfect product listing. But that’s an easy one. The real challenge is getting that listing in front of people. In other words, getting found. The task is taxing, sure, but not one that can’t be figured out, especially if you’ clearly know the fundamentals of optimization.
Read More 8 Amazon Product Listing Optimization Tips To Help You Sell More
A couple of years ago, the term ‘search engine optimization’ brought to mind, the notion of appealing to Google’s algorithm to earn yourself a place on the first page of search results. However, with Amazon surpassing Google in terms of product searches, the picture has changed dramatically. Due to this, Amazon SEO has started to garner more attention than ever.
Do you wish to make your products easily searchable for your online customers? Through this post, let’s shed light on how search terms can be effectively optimized on Amazon Central.
We have used the example of ‘running shoes’ to help you understand how best to use the keywords and search terms, in the simplest way possible. Take a look:
Read More How Search Terms Can Be Used Effectively on Amazon Seller Central?