Expert Insights for Business Success

As the primary hub for Amazon business operations, Seller Central involves managing multiple critical functions, including product listings, pricing, inventory, and customer interactions. While the platform provides necessary tools to control day-to-day operations, it also presents recurring hurdles, like ASIN merges, listing errors, inventory management issues, account health concerns, and pricing discrepancies. These issues lead to disruptions in sales, reduce product visibility, and threaten overall account performance.

Entering Amazon’s marketplace in 2025 comes with real challenges—rising costs, tighter margins, and growing competition are putting pressure on even the most prepared sellers. In fact, nearly 40% of brands cite concerns due to escalating expenses like shipping and advertising. For new sellers, these hurdles can feel overwhelming. But there’s good news: Amazon is stepping up.

Amazon has recently rolled out a product title policy update after noticing overly long titles with unnecessary or redundant words that were impacting customers’ shopping experience and confidence. This update caught many sellers off guard, especially those managing large catalogs on the website. They are now required to rework on dozens of product titles under tight deadlines to avoid listing suppressions or performance issues.

The convenience of Amazon FBA comes with its fair share of risks—think of lost inventory, damaged goods, or mishandled returns. But Amazon doesn’t leave its sellers hanging. With a structured FBA reimbursement policy in place, Amazon lets sellers recover losses in eligible scenarios. But what are these scenarios? How can you claim FBA reimbursement? Are there any policy updates or changes you must be aware of? Let us answer all these questions in detail to make the process of Amazon FBA reimbursement seamless and straightforward for all eligible sellers.

David, a retailer specializing in eco-friendly products, faced a setback when he found out that his best-selling item was no longer showing up in Amazon’s search results. His bamboo toothbrushes were a hit with environmentally conscious customers looking for alternatives to plastic brushes. During a routine check of his sales metrics, he noticed a sudden decline in sales for this product. Worried, he investigated his Amazon inventory page and realized that the bamboo toothbrush listing had been marked as ‘suppressed’ by Amazon due to violations of content policies.

It’s safe to say that eCommerce is a big hit with the masses, considering the adoption rates it has amassed in recent years. Amazon (with its humongous market share) is one of the biggest faces of this success story, likely because of a stringent customer-centric approach and innovative features (FBA, user interface, and Alexa-assisted shopping).