The number of online shoppers is expected to continue on its growth path and hit 2.14 billion by 2021. With an expected world population of 8 billion, which means 26.8 percent of the global population will be digital buyers. If you have an eCommerce store, you must do your best to convince buyers to stand out from the competition.
When starting an eCommerce business, owners and merchants emphasize on the quality of their products/services, which is undoubtedly imperative, but fail to acknowledge the importance of product photos.
Imagine buying a product online, for example, a shirt. Your decision to buy the shirt will majorly depend on how it looks. Since you can’t feel or see the product physically, you take a close look at the product images and make the final decision. But what if the images aren’t clear? What if you are unable to look at the product clearly due to distractions in the background? Will you buy the product? No, right?
As a store owner, you need to ensure your ecommerce product images don’t turn off the buyers. It’s crucial to delete the image backgrounds and provide shoppers with a high-quality attractive image that convinces them to complete the purchase.
Let’s have a look at the below image:
Source: SunTec India
Do you see the difference?
Both the images showcase the same product but there’s a noticeable difference – the background. As soon as you remove the background from the image, it turns out to be more attractive, detailed, and visually appealing. This, in turn, entices the buyers to buy, thereby enhancing your sales.
With millions of buyers and sellers, eCommerce has become a mammoth. Any product, you can think of, is available for sale and purchase. It doesn’t matter if people have ever purchased from you or know about your brand – if you succeed in showcasing your product with pleasing, detailed images, you are halfway there.
With this being said, let’s know how image background removal can help your online business.
Reasons to Remove Image Backgrounds
Polished Product Photos
Customers have numerous options to buy the same product, including your competitors’ website. Thus, it should be your responsibility to draw them towards your website by displaying attractive-looking product photos which, in turn, helps them in shaping their final decision. By removing background, you get polished, professional product photos and ultimately give your customers a reason to buy from you, without any doubts in mind.
Optimize User Experience
Online shopping allows buyers to buy their favorite products anywhere, anytime – making shopping convenient than ever. However, as sellers, you must optimize the user experience as much as you can. This calls for providing highly engaging and realistic product images.
When a buyer looks out for a product, it’s a prerequisite for him/her to check out product images before purchasing since the product can’t be seen, touched, or felt physically.
As a business owner must resort to the best image optimization practices to make shopping a smooth, pleasant experience for your users. You can integrate image background removal with modern technologies such as AR, VR, or 3D modeling to enhance the images and make them appear more realistic.
Better Social Media Response
It goes without saying but social media usage has skyrocketed in the past few years. Not only does it entertain people but give them useful information as well. Businesses, today, use the power of social media to promote their products/services and reach out to their target audience on a daily basis.
Retouching your product photos and removing any kind of clutter from the background, before you actually post them on social media channels, can help you attract several buyers who tend to buy almost everything they see on social media. On the other hand, a poor, cluttered product photo can create a negative response within the blink of an eye and result in a huge loss of potential customers. Thus it’s important to leverage the power of social media with the right photos, in the right manner.
Better Visual Presentation
We, humans, love virtually appealing things. When it comes to eCommerce, people are always interested in things that look pretty rather than messy. Further, they tend to remember what they have seen as compared to what they have read. In simple words, remembering what an object looks like is much simpler than memorizing how it works.
Source: blog.hubspot.com
Thus, it is important to create images and strategies that help shoppers retain information and most of all buy from you. Once you remove the background of a picture, you provide your shoppers with a clean, visually appealing product image that can easily be viewed on all devices including smartphones.
Brand Reputation
Customers tend to link your reputation with the professionalism and quality of the product photos you put out there. The way your product images look can make or break your brand reputation. Since photos leave an impression on customers’ minds and the driving force behind the purchase, it’s important for you to analyze which images you put on your website and what you deliver to your buyers. Once a buyer forms a negative impression of your brand, there’s very little or no chance of him coming back. In fact, he might narrate his experience to his friends/family, which could further degrade your brand image.
Now that we have listed some of the reasons why you should delete the image backgrounds, the question is how? Without further ado, here’s the answer.
How to Remove Background of an Image
As soon as we talk about photo editing, PhotoShop and other similar editing tools come to our mind. However, there are other ways of getting it done as well.
1. Background Removal Tools
Since more and more people prefer to buy online, the need for businesses to showcase high-quality product images is more critical than ever. This is perhaps the reason behind the vast availability of photo editing tools in the market, both free and paid. You can choose any tool and edit your product images step by step. However, you must have the basic knowledge to get started otherwise you might end up wasting a lot of time and effort.
2. Hiring a Professional to Join Your Team
This is one of the best options for businesses and entrepreneurs with a big budget. Hiring a professional photo editor as a part of your team guarantees consistent results since he/she only focuses on photo background removal. However, this might not be a good option if your photo editing work is minimal or seasonal.
3. Hiring a Freelancer
A freelancer may prove to be a cost-effective solution for companies with seasonal photo background removal projects. You can simply pay the freelancer for the work he/she does and direct the rest of your funds to other priorities. However, you must maintain a constant flow of communication with the freelancer and brief them about your requirements every now and then.
4. Outsourcing to a Professional Photo Editing Service Provider
This is perhaps one of the best ways for image background removal and editing. With a pool of photo editing experts, these organizations offer an extensive range of photo background removal services that fall in line with your requirements. In addition to this, they stick to quality and deliver you the best in class.
Get Your Perfect Product Image with SunTec India
Product images play a pivotal role in attracting customers, boosting sales, and generating revenue. Customers, no matter what they are buying, are always looking for images that display the product clearly and give them an in-store experience.
With SunTec India by your side, you get access to an extensive range of image background removal services. Our experts give a clean, professional look to your photos by getting rid of any irrelevant stuff in the background and shifting the focus on the key subject. With industry experience and expertise, we cater to specific client requirements and employ the most advanced tools to bring out desirable outcomes.
