Amazon is a treasure trove of growth opportunities for online sellers, albeit one that requires considerable involvement on numerous fronts. Amazon product listing optimization is one such critical activity that allows your business to reach out to potential buyers across the globe, convert, and sell quickly and organically.
The catch- You need unique and captivating Amazon product listings to boost sales.
On the surface, Amazon product listing creation appears to be a rhythmic process. Add details, photos, and price. Push it live. Many businesses choose to do it in-house. Hence, the skepticism- Why would you outsource Amazon listing optimization services and not do it yourself?
Well!
- It takes time to craft a good product listing. You might end up creating hundreds a day.
- It requires comprehensive SEO, copywriting, and keyword research expertise. You need a team, at the very least.
- It involves competitor research, photo editing, and top-notch accuracy. For every product page.
- You need to manage other equally critical processes. (Orders, Reviews, Marketing, Analytics, etc.) Without fail!
Succeeding on Amazon & product listing optimization go hand in hand. So, we explain why your product listings matter, how you can use them to impact sales positively, and why you should outsource Amazon listing services.
How to Inspire Sales on Amazon with Product Listings?
Inspiring quick conversions and crafting decent sales on a platform where competition reigns supreme (5 million+ sellers, 300 million+ customers) requires several factors to fall in place. But, at its core lies the need to convince a customer of your product’s quality, USP, and value.
Context, information, pictures, direct advantages, usage instructions, and reviews- That is what most buyers exploring this website expect to find on a product page.
That is what Amazon product listing optimization aims to achieve with relevant content, keywords, and overall SEO.
| Amazon Continues to Grow With Its Sellers, Even Amidst Global Pandemic | |
|---|---|
| Total Amazon Prime Day sales in 2020 crossed 10.40 billion USD. | Two out of every five Amazon sellers reported better-than-expected performance in 2020. |
| 2020 Amazon Prime Day registered an increase of 42.25% from the previous year. | Amazon’s total revenue (consolidated) in 2020 crossed 386 billion USD. |
There is a lot of competition and very little room for error on Amazon, considering how this eCommerce marketplace aims to become Earth’s most customer-centric company. Amazon listing optimization helps you rise among the ranks in that environment.
A Brief Guide to Amazon Product Listing Optimization in 2021
Ranking among Amazon’s top few search results requires a listing that is in sync with the A10 algorithm.
The A10 operates on a relatively straightforward concept. For every search query a customer initiates, the algorithm has to produce the best possible product listing options. This working principle aims to increase the chances of sales while keeping the buyer’s journey comfortable and short.
Once you understand how to integrate this theory in your product pages via Amazon product listing optimization, you can push your rankings up and increase the likelihood of generating higher revenue.
Here are the primary product page components on Amazon you should pay attention to.
- Product title
- Product images
- Bullets
- Product description
- Backend Search Terms
- Product Reviews
Effective Amazon product listing optimization requires a deep-seated yet updated understanding of marketing, copywriting, online competitor research, Google and Amazon SEO, and quality analysis. Of course, when done right, it yields results in the form of higher conversions, sales, and brand promotion.
However, you either need to have a team that already has this required skill set or assemble one. If you find yourself leaning towards the latter of the two choices, you might want to consider a cheaper and simpler option- Outsource Amazon listing optimization services to a reputed vendor.
Business Benefits of Outsourcing Amazon Product Listing Optimization Services
Although an important activity, Amazon product listing creation, and modification can eat into a lot of an eSeller’s time and money. Plus, not every eCommerce retailer out there has the infrastructure, team, and time needed to build, fix, and upload hundreds of listings every day.
Amazon store optimization services can help you there.
At the same time, delegating Amazon product optimization to an experienced IT outsourcing firm can boost your business and grant it market-specific benefits as well.
- Comprehensive Keyword Coverage
- Better Market Reach Across Global Niches
- Hyper-Specific Listing Content
- Premium Organic Search Result Positioning
- Buy Box Advantage
- A+ Content Benefits
- Well-Monitored Feedback Section
Plus, once you get comfortable with outsourcing this part of your Amazon business, it opens the path for more. If you can lock in a vendor of decent reputation and services, there are so many things they can handle for you at a lower cost factor and with a higher efficiency advantage.
- Amazon Store Administration
- Vendor Central Management
- Seller Central Administration
- Amazon Brand Store Setup
- Competition Price Tracking
- Product Taxonomy Development
- Catalog Maintenance Services
- Amazon Product Data Standardization
- Amazon Customer Interaction Support
- Order Processing Services
- Product Listing Enhancement
- A+ Product Page Content Optimization
- Listing Error Correction
- Amazon Marketing
While all these benefits stand their ground in favor of Amazon product listing outsourcing, the most significant benefit remains a compelling SEO strategy.
Most Amazon sellers, new and old, struggle with the ever-changing online search engine ranking and rating rules. But, with an experienced professional in your team, with a dedicated focus on your eStore, the whole ordeal becomes a lot easier. Prominent advantages include extensive keyword research, acutely SEO-friendly content, premium organic marketing, and advanced competitor analysis. It is also an essential factor to consider since hiring SEO resources for an in-house team almost always costs more than when you avail those services as a part of an outsourced team.
Outsource Amazon Optimization Services To The Right Vendor And Let Your eStore Flourish
So far, we have established an understanding of a few key points.
- Product listing optimization is critical to ensuring success on Amazon.
- Specialized support is required to create product listings that can convert.
- Outsourcing Amazon product listing services offer several enticing advantages.
But, before you jump on that bandwagon, all ready to start third-party delegation, here is a suggestion. Pay just as much attention to the process of choosing an outsourcing partner.
- Determine all the tasks and subtasks you plan to outsource.
- Research for outsourcing vendors and pick the top few choices for further investigation.
- Contact client support for all those prospects and gauge their expertise, previous results, and performance parameters.
- Choose the resources assigned to your project with careful consideration.
- Create task descriptions.
- Maintaining constant communication with the team.
- Accept, encourage, and demand regular reports on the work.
Outsourcing Amazon product listing services is a painless task, as long as you do it right. Once you get the hang of it, the entire process will become a routine. Until then, research as much as you can and ask around.
We hope all your queries around outsourcing Amazon product listing optimization services were answered in this space. If you need more information or guidance, get in touch with us at info@suntecindia.com.
