Amazon Store Audit Services
If your product is new and has only a few competitors or you're already a highly searched brand on Amazon, your business still needs an audit. Why? Amazon's marketplace thrives on intense competition, and its ecosystem is so competitive that staying on top of the search results page or consistently driving sales in a preferred product category requires ongoing, strategic effort. While many turn to increased ad spend or polished videos, these aren't always the answer. The key lies in a strategic Amazon account audit.
Amazon Audit Spells Out What your Business Actually Needs
Struggling to pinpoint what's affecting your profit margins or wondering if your Amazon business is ready for the next big shift? That's where we come in. Our Amazon account audit dives deep into every aspect of your operations- whether it's monitoring your seller/vendor central account, auditing the listings, or assessing your marketing performance.
A timely audit is crucial to determine whether you’re keeping up with Amazon’s constantly evolving regulations and to identify if your cost of selling is becoming unsustainable. An Amazon account audit isn’t about fault-finding in your business strategies or the efforts of other agencies. It’s a comprehensive, professional evaluation of your Amazon vendor or seller central account designed to uncover opportunities, mitigate risks, and ensure long-term success.
How Can our Amazon Account Audit Help?
Resolve Account Suspensions
Identify and fix issues causing suspensions
Boost Search Rankings
Optimize listings and keywords for better visibility
Revive Sales Performance
Address factors behind plateauing or declining sales
Fix Compliance Issues
Diagnose and resolve violations to safeguard your account
Cut Costs, Maximize Profits
Uncover and address hidden cost drivers
Stay Policy-Compliant
Adapt to Amazon's evolving regulations seamlessly
Amazon Account Audit: Our Offerings
Amazon Account Audit for Product Listing SEO
Your Amazon product listings are meant to attract and convert casual clicks into actual sales. This means that every part of the listing needs to be optimized for:
Prospective Buyers
The listing has to be optimized to address contemporary trends in eCommerce and evolving buyer preferences. Customers are more likely to click product pages with engaging graphics and easy-to-understand content. Our Amazon listing audit services includes evaluating the listings for:
- Using non-advertorial but engaging language
- Ensuring the tone is friendly and casual
- Emphasis on highlighting the product's advantages
- Images that instantly convey the intended usage
- Infographics or videos that explain the unique features
- Using premium A+ content for boosting conversions
- Using animated, visually appealing storefronts as a branding exercise
Amazon Search Engine
The health of an Amazon product listing is also measured in terms of performing well when shoppers are searching on the marketplace. The Amazon listing audit includes evaluating the listings for:
- Structure of title, bullet points, and descriptions
- Optimization of product images
- Using terms that boost ad relevancy
- Using keywords for better SEO effectiveness
- Smarter use of backend search term string
- Improving keyword placement to rank better
- Using Enhanced Brand Content / A+ Content for boosting engagement
Amazon Account Audit for PPC, Marketing & Advertising
Amazon PPC is a proven way to boost sales, but only if it is handled by experts and with extreme caution. The pitfalls of not doing so include an overwhelming cost of advertising and reducing returns on PPC efforts. Our Amazon account performance review audit includes auditing and guiding for:
- High and low-performance ad campaigns
- Ad performance tracking reports
- PPC campaigns - spending patterns, reasons for low CTR or conversions
- Audience identification and targeting methods
- Strategy for retargeting the right customers
- Optimizing ad placement
- Keyword performance across ad campaigns
- Landing pages for ad campaigns - storefront, product page, product category page
- ACoS (Advertising Cost of Sale)
- Choosing Sponsored Products, Sponsored Brands, or Sponsored Display Ads
Amazon Account Audit for Inventory Management & FBA
Stockouts are as harmful as overstocking in any marketplace. Amazon can become extremely costly if you carry inventory with low sales potential. Additionally, using FBA requires diligent monitoring of stock levels to avoid overstocking or running out of inventory. Our Amazon FBA account audit examines your stock management processes, including FBA operations, to ensure you’re not overpaying for excess inventory or losing sales due to stock shortages.
- Analyzing current stock status
- Revisiting instances of stockouts in the recent past
- Evaluating stock-status management protocols and restocking strategies
- Reviewing fulfillment method choices - FBA versus FBM for maximum cost-effectiveness
- Recommendations to reduce your FBA cost
- Setting up best practices for Amazon order processing
Amazon Audit for Account Health & Business Intelligence
As part of our comprehensive Amazon account audit, we ensure your account remains compliant with Amazon’s policies while maintaining optimal performance metrics. Our audit identifies critical risks such as policy violations, late shipments, negative feedback, or suppressed listings, offering actionable solutions to address them. Beyond compliance, we focus on optimizing your account’s health to enhance visibility, boost customer satisfaction, and secure long-term growth.
- Review of account health - Vendor Central or Seller Central account
- Identifying the key and emerging competitors
- Unearthing the reasons bringing about most negative ratings
- Buy Box performance metrics
- Revisiting order processing delays & identifying the less obvious reasons
- Detailed checks for violations leading to suppressed listings
- Investigating account status escalations due to policy infractions
- Guidance for handling risky, restricted products
- Helping business owners understand compliance roadblocks
Amazon Audit for Customer Experiences, Buying Journeys
Like every other digital marketplace, Amazon spells success for sellers who can create happier customer journeys. However, creating repeat customers and genuine recommendations is a massive challenge. Our Amazon seller account audit services help you understand the shopper’s mindset for your product category and best practices that can keep your targeted audience engaged & happier.
- Audit of high-performance ads with maximum click-throughs to create benchmarks
- Reporting products with increasing instances of cart abandonment
- Reviewing negative and unsatisfactory customer feedback
- Auditing for measuring the return rates
- Reporting for order cancelations and discouraging reviews
- Discussing strategies for improving seller rating
- Guidance for boosting brand recognition & recommendation
- Strategizing for proactive reputation management
What Makes our Amazon Account Audit Service Different?
All-Inclusive Troubleshooting & Guidance
Unlike generic account health checks offered by most agencies, we provide a comprehensive 360-degree Amazon account compliance audit. This includes identifying compliance issues and offering tailored solutions through detailed troubleshooting. Our approach integrates thorough reviews with actionable guidance to keep your account fully compliant and optimized. This includes identifying the compliance roadblocks and providing guidance via Amazon account troubleshooting. We accomplish this by integrating reviews and solutions:
- Amazon account policy violation instances
- Amazon account reinstatement requirements
- Amazon account suspension reasons
- Solutions for reviving suppressed Amazon product listings
- Guidance for preventing Amazon account suspension
Amazon Account Optimization Support & Execution
We don’t stop at providing Amazon seller or vendor account audit reports. Whether it is an Amazon account audit for brands or resellers, we help businesses take the next step (corrective or driven towards optimization & enrichment) with our Amazon account improvement strategies.
These strategies are a part of our Amazon seller strategy review, which includes evaluating the benefits of pursuing:
- Creative Amazon copywriting that grabs attention
- Engaging product images with infographic appeal
- Upgrading standard product listings to A+ or Premium A+ Amazon listings
- Different keyword strategy that caters to wider audience segments
- Reducing or increasing the ad spending
- Exploring new ad mediums such as ads with animated/video content
- Better product handling and warehousing protocols to reduce overhead
- Exploring more sellable propositions such as Buy Box or product bundles
- Clearing out stagnating inventory via steep discounts
With your approval, we can promptly provide skilled professionals ready for immediate deployment, including:
- Product image editing
- Marketplace competitor mapping
- Product description optimization
- Product image 3D rendering
- Amazon store management
- Amazon data processing
- Amazon PPC, advertising
- Amazon keyword research
- eCommerce virtual assistance
But Why Invest in Amazon Audit as a Full-fledged Service?
In the race to capture the attention of Amazon business owners, many digital agencies bundle Amazon account audits as a sample offering to demonstrate their capabilities. These are often limited to a surface-level account overview, lacking the depth of a comprehensive analysis. At SunTec India, we take a different approach.
Our Amazon growth experts carry out a comprehensive account audit of your store. It provides a thorough evaluation of every critical aspect of your business, culminating in a detailed report on the health of your:
- Amazon seller or vendor account setup
- Amazon product listing images
- Amazon product listing content
- Amazon compliance performance
- Amazon ad management, advertising, PPC account
- Amazon customer review management techniques
- Amazon inventory management systems in place
- Amazon SEO/optimization strategy
- Amazon order processing protocols
- Amazon FBA choices
Connect with us!
Let our Amazon store audit service uncover hidden issues and growth opportunities for maximum profitability and success! To get a free service quotation or discuss your project, write to us at info@suntecindia.com.
Lucie Johnson, USA