With over a decade of experience in the furniture industry, this client specializes in a wide variety of high-quality indoor and outdoor furniture. Their extensive market presence spans numerous countries. The products combine ergonomic design with aesthetic appeal to provide comfort and style.
The client required high-quality images of their diverse range of furniture items. The goal was to create 3D rendered images with a white background from specific angles, along with lifestyle images depicting the furniture in real-life settings. Additionally, the client needed web-optimized 360-degree views of the products that would run smoothly across mobile and desktop devices.
The client provided detailed instructions on camera angles, focal length (camera zoom), f-stops, camera perspective, and close-ups. They required environmental/lifestyle images showing the products in real-life situations, such as a rattan weave sofa in a patio setting.
Each SKU batch required five white background images from different angles, three close-ups, two lifestyle renders, and three scale images with product dimensions referenced against an average-sized human figure.
The furniture items needed highly detailed texturing and modeling, especially for close-up shots to showcase the actual product details realistically.
Creating lifestyle images involved modeling and texturing multiple objects based on inspirational or raw product images, requiring precise real-world dimensions. Lifestyle images require setting up accurate environmental lighting and elements to create photorealistic product lifestyle renders.
We started by thoroughly understanding the client’s strict requirements for camera perspectives, angles, and focal lengths for the 3D model image renders. The client provided us with high-resolution photographs of the furniture items. These pictures were taken in a well-lit warehouse/environment, ensuring that every detail of the furniture was visible. The high-quality images were a crucial reference for accurately recreating the furniture in 3D software.
We modeled and textured the furniture using a software mix of 3ds Max, Maya, Blender, Adobe Substance Painter, and Photoshop. We created textures and materials from scratch using procedural materials and asset libraries to achieve the desired level of detail & realism.
For each SKU, we rendered:
We created web-optimized GLB files for a 360-degree view of each product. GLB or gLTF (GL Transmission Format) is a 3D file format that ensures efficient loading and display in web browsers, allowing customers to interact with the product from any device. This format supports textures, materials, and animations, providing a comprehensive product view. In simple terms, gLTF is the JPG of 3D models. It ensures detailed 3D models run smoothly at 60fps on both mobile and desktop devices.
We modeled and textured additional objects and settings from scratch for lifestyle images. This required meticulous attention to detail to match real-world dimensions and create a convincing, realistic environment. We ensured that the lighting, shadows, and materials in these scenes were accurately represented to enhance the overall visual appeal. These sets & assets were reused across different 3D product models’ lifestyle images without the need to recreate new assets every time.
The client was satisfied with the final images and 3D models, noting that the visual presentation significantly improved the quality of their product listings and marketing materials. The high level of detail and realism in the images helped attract and engage potential customers more effectively.
3D assets and the lifestyle image renders consistency contributed to a 25% increase in online product engagement
The client noted a 19% boost in conversion rates within the first three months
Improved product presentation led to a 20% reduction in return rates
The enhanced visual content & 360-degree GLB models resulted in a 30% increase in average session duration on the website
We offer 3D product modeling services for eCommerce as well as other domains and deliver powerful 3D visualizations capable of increasing conversion rates. Depending on your niche and requirements, we can convert 2D images to 3D models or build 3D models from scratch. You can also use the 3D assets we create as marketing material to build more effective buyer journeys. To know more about our 3D product modeling services, contact our team.